About the
Life Skills – Advertising Tricks – Learning About Food Advertisements
Lesson
Summary
The lesson is designed to be used as part of a class discussion and the children should be encouraged to discuss the pros and cons of responding to advertisements targeting children.
Lesson Objectives
• The children will be able to explain the methods used by advertisers of food products.
•
The children will be able to discuss how they are influenced by the advertisements.
Suggested Grades
3rd Grade
4th Grade
Lesson Excerpt
Many TV commercials are made especially for children. They advertise food that you enjoy and they run the advertisements during children’s programs. However, images or pictures are not the only way advertisers catch your attention. What else do they use to make you want to buy their product?
One of the techniques or methods they use is creating fun, catchy jingles, which are easy to remember and to sing along with. Can you think of any jingles used on TV to advertise food?
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